YouTube Keyword Research: Guide to video optimization

nisha
4 min readApr 6, 2021

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YouTube keyword research

Established in 2005, YouTube has a presence in over 100 countries, 80 languages and is the second-largest search engine in the world. With 2 billion active users in a month, it is important to harness relevant and powerful YouTube keywords to drive your target audience from the huge number!

An appropriate keyword research strategy must be implied to help rank your videos and scale up the revenue and subscriptions.

The right keyword research for YouTube will connect the videos to the right target audience and give remarkable outcomes. Many YouTubers buy YouTube subscribers to rank high with its algorithm and reach their audience.

What Is YouTube video keyword research?

YouTube Video keyword research is the process of discovering words and phrases that audience use to search for video content. Since, it is the utmost prevalent video publishing and distributing website, most keyword research for videos emphases on YouTube search.

Anyone from your target audience may be searching for one of your videos right now. And if you can recognize the keyword they’re using to search and optimize your video for that keyword, your video can rank higher in the search results by the algorithm.

How do you optimize keywords for YouTube? -

List of best keyword research for YouTube tools that can assist you find the top-ranking keywords in your niche.

1. YouTube Autocomplete-

The Autocomplete feature of YouTube suggest the popular keywords used by people to search anything on YouTube.

To access these keywords, enter a word in the YouTube search bar and it suggests the popular keywords related to it.

There are some benefits which comes along these YouTube keywords.

The best thing about Autocomplete is that it solitary suggests popular keywords. They are prevalent, widely used keywords and can help you drive organic traffic.

Autocomplete suggestions are typically long (5+ words). And because they’re “long tail” keywords, these keywords tend not to be principally competitive and can be suitable to rank in SERPs.

These are LSI YouTube keywords and help you to rank.

To gauge the YouTube, autocomplete process, you can use YouTube keyword tool or YouTube keyword planner. You can check out KeywordTool.io. As an alternative of manually adding a number of dissimilar keywords one-by-one, this YouTube keyword tool explores hundreds of distinct keywords automatically.

Use Google Trends to find YouTube keywords relative popularity. Just change the type of search to ‘YouTube Search’. Following this mechanism, the keywords can be tapered down to the trending topics.

2. YouTube keywords of competitor’s top videos in your niche

Pick the competitor channels that have a bit more of subscribers than yours. Click on the ‘Videos’ tab and see the categorization of videos by ‘Popularity’. You will see the competitor videos that are generating the greatest number of views. Find out the keywords they have used in the title and description and just steal them!

3. Competitor Tags-

video’s tags are another way to track your competitor’s traffic. YouTube doesn’t represent them openly, so head to the page’s HTML. You can also copy the keywords used in the tags. Firstly, check the HTML code of the video. And right click on the page and select “View page source”.

Hit ctrl+f and insert ‘keywords’ in the search bar. It will represent the YouTube channels keywords used in the tags. You can also leverage YouTube video tags finder or YouTube tag generator to find the best tags as powerful keywords to optimize your video content to rank higher.

4. Keyword Tool from VidIQ-

If you are wondering, how do I increase my YouTube visibility? You must leverage VidIQ as a SEO YouTube tool.

VidIQ has a detailed keyword investigation section.

You just need to inert a keyword and the tool will crowd the list of keyword ideas. You can check the effectiveness of a keyword by analysing data like search volume and competition score. So, compare and pick the superlative keywords.

5. Ahrefs Keywords Explorer-

This is one of the widely used keyword research tool to find highly relevant keywords. Ahrefs gives material evidence on the clicks, domestic search volume, international search volume and more.

The tool is easy to use, first, select YouTube as a search engine and insert your keyword to generate the list of keyword suggestions related to it.

6. Leverage YouTube Analytics-

Analytics is a potential YouTube keyword research treasure-trove.

As, YouTube Analytics represents the accurate keywords that the target audience use to find your videos.

You may explore a keyword that you’re not optimizing your videos for. According to YouTube, if you add that “missing” keyword to your title and description, you can get even higher rankings for that term.

7. Leverage Google videos result keywords-

To drive your target audience more, you need to rank your videos in both the search engines YouTube and Google.

So, find “Video Result Keywords”.

Google doesn’t represent a video in the search results for every single keyword.

alternatively, Google only shows video results for convinced keywords.

Keyword that consumes a video result are known as “Video Result Keywords”.

So, to optimize your video for a YouTube keyword, search for that keyword in Google.

If you don’t find a video in the results, it means that Google has not selected it as a Video Result Keyword. But if you see one or more YouTube videos in the search results, you’ve exposed a Video Result Keyword. Voila! optimize your video around that Video Result Keyword and rank your video in Google.

I hope you got the answer for your question, how do I increase my YouTube visibility? And the process of Keyword research for YouTube. Feel free to share!

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nisha
nisha

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